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Press release the elephant returns the father of framing offers bold new strategies ten years after writing the definitive and bestselling book on political debate and messaging george lakoff returns with new strategies about how to frame the key political issues being debated today climate change inequality immigration education personhood abortion marriage healthcare and since it became an international best seller in 2004 dont think of an elephant has been the definitive handbook for progressives who want to articulate their goals and values to voters understand how conservatives think and why people often vote against their best interests and frame the political debate completely revised and updated to tackle todays issues the 10th anniversary isbn 9781603585941 get free shipping offers and dollar off coupons with our price comparison for the all new dont think of an elephant know your values and frame the debate isbn 9781603585941 160358594xi learned a lot from lakoff you will too george soros dont think of an elephant is a work of genius as george lakoff explains how the right has framed the notion of the political center he presents both the most original and the most practical analysis of united states politics in many yearsthe all new dont think of an elephant picks up where the original book left offdelving deeper into how framing works how framing has evolved in the past decade how to speak to people who harbor elements of both progressive and conservative worldviews how to counter propaganda and slogans and more

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